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Company Profile – November
2010
Formed in 1995 Isuzu Truck
(UK) Ltd is the UK distributor of Isuzu Motors Japan Ltd, the world's
largest truck manufacturer of light to medium weight trucks. Including
the UK, Isuzu distributes to over 170 countries throughout the world and
is market leader in over 40 of them.
Isuzu Truck (UK) Ltd has its head office based in Hatfield,
Hertfordshire and currently directly employs 49 people. This is a new,
purpose-built, marketing and sales headquarters incorporating a highly
specified technical centre for dealer’s
technician training purposes.
Since Isuzu Truck (UK’s) launch into the UK it has grown from
strength to strength with a nationwide dealer network numbering almost
60. The current model range consists of 4x2 rigids
at 3.5t GVW - the ‘Grafter’ range – with the ‘Forward’ range at 5.0, 6.2,
7.5, 11, 12, 15 and 18 tonnes GVW.
Customer Care is the very foundation of Isuzu Truck (UK) Ltd and
by being the only UK truck manufacturer to communicate directly with
every single one of its customers (throughout the warranty period of each
truck) it has the advantage of being able to respond to their needs
immediately. Customers are even given the managing director’s personal
mobile and home telephone numbers giving them complete peace of mind and
total reassurance that there’s always someone else to turn to should they
ever need to. Customers soon find
out that they’re dealing directly with a committed organisation,
selling high quality, reliable products and offering first-class
service.
Isuzu also leads the way when it comes to warranty and roadside
assistance cover. No matter what model you buy, whether a 3.5 tonne ‘Grafter’ model or a ‘Forward’ 18 tonner,
across the entire range customers enjoy 3 years unlimited mileage
warranty, which is market-leading. What’s more Isuzu Truck operates a
24-hour breakdown and recovery service called Isuzu Commercial
Assistance. This provides customers with 24/7 comprehensive, nationwide
roadside assistance and recovery if necessary. Again unprecedented – this
service is absolutely free throughout the warranty period of the vehicle
– no other manufacturer comes even close to matching this level of cover.
The Isuzu fleet customer base includes such names as Coca-Cola, Menzies Distribution, Beattie Brothers, Argos, A-Plant,
Travis Perkins, Palmer and Harvey and are currently dealing with over 170
local authorities.
All UK destined Isuzu trucks are manufactured in Japan and
assembled by automotive specialists VN Automoveis
at Vendas Novas based
just outside of Lisbon, Portugal.
Full and flexible finance packages can be offered through Isuzu
Truck Finance and of course Isuzu also offers in-house controlled repair
and maintenance contracts. However for complete peace of mind contract
hire is also available – offering customers a comprehensive range of
purchasing and maintenance options.
By listening to their customers at regular customer clinics,
employing people that care about the business, appointing dealers that
care about the operators, Isuzu Truck has established itself as a leader
in customer care and can genuinely boast it is the UK’s first, truly
customer facing, truck manufacturer. In 2000 it won the Daily Telegraph/Energis Customer Care Awards and in March of 2008 won
the European Business Awards in the category of customer focus. For some
time now it has been recognised by the
Department for Trade and Industry as a benchmark company for excellence
in customer care and as a result it often host visits by other UK
companies (looking to share ‘best practice’ and customer relations
management ideas) at its headquarters in Hertfordshire.
This industry unique customer CARE
programme is the brainchild of managing
director Nikki King OBE. Nikki
is a past chairman but still an active member of the Commercial Vehicle
Show committee. She was awarded the O.B.E for services to the road
transport industry in 2002 and received a doctorate in 2010.
CARE - Customer facing, Always listening, Reliable and trustworthy, Efficient and friendly.
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